Challenges
Push minimalism to its absolute limit
Make "plain white space" stand out
Balance minimal with memorable
Tight 2-month deadline for food show
Multiple touchpoints needing consistency
Solution
Ultra-minimalist design approach
Strategic use of negative space
Geometric line art illustrations
Custom typography that breathes
Invisible stacking technique in icons
Outcome
Praised for "standout minimal design" at National Food Show
Most of customers mention "clean, minimal look"
Social media engagement up 250%
Product sales increased 120% post-rebrand
Highlights
Explored the edge of minimalism
Transparent backgrounds
Layered line work
Intentional white space
Subtle shadow play
This minimalist approach then flowed through:
Product labels
Website design
Marketing materials
Packaging
Social assets
